In today’s fast-paced digital world, eCommerce businesses face numerous challenges to keep up with the changing needs of consumers. One of the biggest challenges is creating a seamless checkout process that balances convenience and security. Some eCommerce businesses complain about the customer leaving their site at the last step of the Checkout process of creating an account. Sometimes called cart abandonment.
Some eCommerce businesses started using the Guest Checkout feature to resolve this issue. What is guest checkout? How does it work? Is it good for your eCommerce Store or not? Let’s check out.
Guest Checkout
When your customer can purchase a product from your store without creating an account or logging in, it’s called guest checkout. Guest Checkout comes with some advantages and disadvantages.
Advantages of Guest Checkout
- Easy Purchase Process
- Lesser Commitments
- Decrease in Cart Abandonment
- Hassle-free Shopping
Disadvantages of Guest Checkout
- Difficult To Manage Returns & Exchanges
- Hard Customization Process
Should You Opt For A Guest Checkout Feature?
You should consider the following things before choosing guest checkout.
- Number Of Repeat Customers
- Reorder Frequency
- Exchange & Return Rate
- Account Creation Benefits
Find out more about the Guest Checkout feature.