Most eCommerce Businesses focus more on landing page optimization and dynamic pricing. They don’t give much importance to the site search box. But in actuality, the site search is very important for your customers. It may be difficult for your customer to find the exact item they are looking for on the vast eCommerce website with hundreds of thousands of products.
In this situation, site search comes into play. Ecommerce search bars are used to assist visitors — and prospective customers — who are either sure of what they are looking for or aren’t seeing the right results on your page.
What is eCommerce Site Search?
An eCommerce site search is like an internal search engine in the website, either integrated within the store or built-in, that helps customers find the products they are looking for by matching their keywords.
There are four categories where eCommerce Site Search falls.
- Exact Search
- Product-based Search
- Problem-based Search
- Non-Product Search
Advantages of Site Search Feature
- Reduces Bounce Rate & Increases Conversion Rate
- Can Create a Memorable Shopping Experience For Your Customer
- Can Be Useful In Making Better Business Decisions Using Search Queries
Some of the Best eCommerce Site Search Providers
Explore more about the eCommerce Site Search Feature.